Daniel van der Merwe initiated, directed and co-ordinated the PPC imaginarium from its inception until its suspension in 2019 due to financial constraints. The PPC Imaginarium became firmly entrenched as the largest platform to support, mentor, profile and educate emerging young creative entrepreneurs towards job creation.

It was worldwide recognised as a unique outreach and brand capacitating project spanning across 6 creative disciplines, whilst branding and promoting the use of Portland cement. As such it has won several national awards in recognition of its wide impact.